leadPops raises $3.5M Series A from Cultivation Capital

The new funds will go towards scaling the business, product innovation, and the expansion of the leadPops team.

leadPops, a San Diego, CA-based digital customer acquisition software and marketing innovator serving the mortgage, real estate, and insurance industries, has raised $3.5 million in Series A funding.

The round was led by Cultivation Capital with additional participation from Second Century Ventures. The company intends to use the funds to scale operations, develop and launch new and innovative products, and add even more talent to the already growing team.

Barry Sandweiss, a General Partner at Cultivation Capital, will join leadPops’ CEO, Andrew Pawlak, and COO, Rosa Romaine, on the company’s Board of Directors.

“Cultivation Capital is thrilled to lead this financing round, and I look forward to working closely with the entire leadPops team to expand the platform beyond the roughly 3,000 mortgage, real estate, and insurance professionals that utilize it today,” said Sandweiss.

The leadPops platform allows users to create powerful, automated lead-generating systems that drive qualified leads directly to their business. Current leadPops clients leverage tools such as lead funnels, lead-generation websites, and in-house managed marketing services to drive and secure high-quality leads that have solid conversion potential.

“We are excited and eager to support leadPops’ growth,” said Dave Garland, Managing Partner, Second Century Ventures. “Their streamlined, one-stop lead generation platform is not only delivering innovation to real estate but two of its closest adjacent industries, mortgage and insurance. We look forward to helping the team scale.”